In this digital age, there are a lot of tools at our disposal that can help accelerate and grow your business’s sales. There are many factors that lead a business to succeed in sales. You need drive and passion, but you also need to understand your customers. The important thing to remember at the end of the day is that the human element of sales will never disappear. There are many options available when it comes to tools for sales professionals. While there are many sales tools and management software options that allow you to automate many sales tasks, it is important you get to know your customers and continuously personalize your outreach!
Below are some tips for different types of technology you can use to enhance your Sales.
CRM: Customer relationship management (CRM) software is as powerful as the data you give it. It is a tool that will store all your client information and catalog your interactions with prospects and existing customers. It can also be linked to your website, marketing channels, and social platforms for gathering customer data, buying trends, and other analytics. This information can be used for creating your marketing strategy. There are some free CRM tools available, but if you are serious about diving into the world of customer data, a more robust tool would be worth the price.
Social Media: Depending on your type of business and how you engage with your customers, interactions on social media can make or break some businesses. A presence on social media platforms is essential for virtually every type of business. However, depending on the type of business, the frequency of posting and interactions will vary wildly. If you have a high-touch, customer service based business it is important to not only post regularly but also engage and be readily available to respond to inquiries. Social Media sites are also great places for your customers to leave reviews. Lack of interaction and response to messages can have a negative impact on your reputation. If it makes sense to be present on social media, be fully present, so that your brand awareness and reputation with future customers will be strong.
Email Marketing: Collect email addresses of your clients and prospects for connecting with them regularly to stay at top-of-mind. Automated emails sent through your CRM are great for those you are not actively working with. For active customers and leads, adopt a more personalized, hands-on approach rather than using automation. CRM software is also great for setting updates and reminders to keep track of all your previous touch points.
Website: Even though most professionals agree that websites are a bare minimum sales tool, it is one that is regularly underutilized. If you have a website that is not consistently being updated, it’s of little value other than to be a place for sharing basic information for customers who already know who you are. It is important to keep your website up to date with regular changes and work with an SEO specialist to make sure your website is drawing in leads that may turn into new customers.
Need help developing a customized marketing strategy for your small business? Accelerated Results 365 offers business consulting in Seattle, WA and the surrounding areas. Schedule a consultation with us today!
