Marketing is an essential component of businesses, large and small. Whether your company is service-based or retail, implementing a strong marketing strategy is one of the keys to success and should be a priority year-round. However, this is easier said than done when it comes to owning a small business.
Large businesses typically have more resources available to them, sometimes including an in-house marketing team. More often than not, small businesses are less concrete about roles and responsibilities, meaning that owners may have to assume more than one role. For example, in the early stages of a small business, the owner may have to be in charge of marketing efforts, including social media, advertisements, email campaigns, events, etc. Depending on a small business owner’s responsibilities, it can be challenging to make time for marketing on top of everything else.
However, marketing for your small business can be done efficiently and effectively. Here are some of our top business consulting tips to help you get your small business the attention it deserves:
Engage in Digital and In-Person Networking Events: Networking is one of the best marketing tools available. By joining a networking event, you’ll have the opportunity to meet new people both in your field of work and outside. Making personal connections can help spread the message about your small business by word of mouth and recommendations. Following COVID-19, many networking events are now held online, which can introduce you to people near and far.
Be an Active Member in Your Local Chamber of Commerce: As a small business owner, you’ll ideally want to tap into the local market to build your business. One way to do so is by joining your local Chamber of Commerce, which helps you build connections within your community.
Utilize Social Media To Engage with Your Prospective and Base Audience: Social media is an amazingly effective tool at gaining and retaining an audience. With just a simple post or campaign, you can reach hundreds to thousands of potential customers. Plus, many consumers like to check out a brand or business’ online presence beforehand, so making sure everything is accurate and engaging is vital.
Track and Benchmark Your Progress and Results: Throughout your journey as a small business owner, keep track of your growth benchmarks. Having a number to compare things to later down the road is great for motivation and for identifying which marketing tactics work well for you.
Need help developing a customized marketing strategy for your small business? Accelerated Results 365 offers business consulting in Seattle and the surrounding areas. Schedule a consultation with us today!
