The COVID-19 pandemic has had a unique effect on our lives, both for better and for worse. Small businesses, in particular, were forced to navigate the stresses that the pandemic brought about. As economic uncertainty and unemployment soared, small businesses had to re-evaluate their business models and adapt to the pandemic’s new reality to survive.
While the process of pivoting your business plan during a pandemic may sound daunting, many small, doable steps will have a large and lasting impact on your small business. We’ve rounded up some of our top marketing tips to help your small business stay afloat and even make remarkable progress during these difficult times.
Utilize Social Media: People are spending more time than ever in their homes due to the pandemic. A recent article in the New York Times shows that social media usage has increased during the pandemic as people are searching for new ways to connect online. Social media posts, including pictures, blogs, videos, and ads, can serve as an excellent way to reach your target audiences and keep them updated on what you’re up to.
Keep Your Information Up to Date Online: Your website may be the first impression you give to your customers or clients. If your business hours, location, or services change, make sure that you update that information on your website as soon as possible. Keeping your business information up to date and clear to consumers is key to building a good reputation in your community. Similarly, it is worth investing the time and money necessary to produce an aesthetically pleasing and organized website that will draw customers in and build their trust.
Publish More Digital Content: The pandemic pushed everyone even further into the digital world, which is an excellent opportunity for small businesses to build their audiences. Now’s the perfect time to publish more engaging digital content such as blogs and videos to increase your reach and awareness. Digital content is an effective means of connecting with your audience and showing what your small business is all about.
Need more tips on how to develop a customized pandemic-proof marketing strategy for your business? Accelerated Results offers business consulting in Seattle and the surrounding areas. Our innovative and proven six-step P.O.W.E.R.R.™ system is customized to fit the needs and desires of your small to mid-sized business. If you’re ready to take your business to the next level with pandemic-proof marketing strategies, schedule a consultation with us today!
